Maryam Yahia Aldajani, Founder of Roots. After moving to Egypt, a place close to her heart, Maryam felt inspired by the growing wave of local, creative fashion brands.With a deep love for fashion and her Palestinian roots in mind, she founded Roots: a brand born from a quiet moment at home, gazing at her olive tree. That moment shaped both the name and the soft, grounded color palette of Roots. Today, the brand offers effortless, feminine pieces designed to bring comfort and confidence.